Jan 11, 2018

How food delivery companies keep their riders safe

It used to be that if you were hungry and wanted a bite, you had to step out of the home. Now, however, food delivery services have taken over to deliver meals right to our doorsteps and have become a norm in our lives.

In order to meet the increasing demand, food delivery companies have not only expanded their fleet of riders, but some have even explored other cost-effective forms of transport, such as bicycles and Personal Mobility Devices (PMDs), to help increase the speed and efficiency of their operations.

Move Happy speaks to Uber Eats, Deliveroo and WhyQ to find out how these food delivery companies are helping to ensure a safer riding experience for their riders.


A food delivery staff riding his bicycle
Photo source:Facebook/Roo Community – Deliveroo Riders

Safety is taken seriously at Deliveroo as all new riders are required to complete an online safety programme to ensure that they meet minimum safety standards. The company has also incorporated safety videos into the programme to enhance the training process.

Throughout their time with Deliveroo, riders also receive regular reminders on the importance of road safety, in the form of newsletters or an in-app safety check before each job.

Deliveroo also collaborated with UK-based road safety charity, Brake, to design a hyper-reflective and luminous jacket exclusively for riders. These jackets ensure maximum visibility of the riders, which is an important safety feature when they are on the roads. This deserves extra points, in our opinion.

A hyper-reflective and luminous jacket made for the safety of riders
Deliveroo Jacket
(shot in darkness to show the luminosity of the jacket)

Uber Eats

Staff delivering food bags to customers
Photo source:Facebook/UberEATS

Likewise, Uber Eats makes an effort to ensure the safety of their riders and other path users through education on safe practices.

In addition to displaying posters in UberHUB, their partner support centre, which highlight safe riding habits and the rules governing the use of bicycles and PMDs, safety brochures are also distributed to their delivery partners when they sign up.

A food delivery staff waiting to cross the road
Photo source:Facebook/Thanachot Udompun

Reinforcement of these safety rules are also regularly communicated via texts, in-app reminders, and quarterly emails.

Road safety tips as seen on Uber Eats
Uber Eats – In-App remindersPhoto source: Facebook/Uber Eats
Newsletter updates as seen on Uber Eats
Uber Eats – NewsletterPhoto source: Facebook/Uber Eats

Through these reminders, cyclists and PMD users are also encouraged to read the rules and code of conduct for bicycles and PMDs, which includes rules such as device criteria and path usage for the various active mobility devices, and practise safe habits such as wearing protective gear and adhering to the speed limit.

As fellow path users, we especially like how Uber Eats goes beyond safety tips to remind their riders to be considerate and look out for others, such as pedestrians or other riders.


Delivery staff handing over an order to a customer
Photo source:Connected to India

Launched in February this year, WhyQ are new in the market but they take their safety initiatives just as seriously.

For starters, the new riders watch an instructional video on how to operate and charge their electric scooter, followed by a training session on their first day with an experienced rider.

Riders are also taught the approved rules and best practices for riding an e-scooter, such as path usage and the speed limit.

WhyQ provides their riders with helmets and constantly monitors feedback from both riders and customers to ensure their riders stay safe. They conduct random checks on the condition of electric scooters to ensure that they are properly maintained too.

On days when there are poor weather conditions, WhyQ says that they adjust their estimated delivery time so riders don’t have to rush.

As customers, we want our food now and we want it hot. But as delivery companies try to keep their riders safe, we can also support their efforts by exercising more patience.

So, the next time your order is delayed, you could perhaps resist the urge to fire an angry text and offer more consideration for the rider navigating our busy roads and streets.

Also Read: 4 key benefits of the latest e-scooter sharing services